Graphic Designer
Email herbrlin@gmail.com
Telephone +86 157 5712 6454
Instagram @herbrlin
Neighborhood, 2023
Neighborhood Coffee is a community cafe in Hangzhou. Inspired by the vertical left row of calligraphy, the LOGO is made of handwritten Western fonts arranged vertically, giving the Western fonts an oriental character. The writing shape of the font is similar to a line, which means connection. Also, the LOGO serves as a vertical dividing line for postcards, represent the slow time from the past to connect neighbors.
Design: Herbr Lin
Photo: Wenchiech Shan; Jiebin Mi; Zhang An
Chen Fang, 2023
The Certificate of Authenticity was designed for lacquerware author Chen Fang. Instead of using the normal certificate method, the outer cover is made to book like. The certification is like an object that can be picked up casually while reading. It is intended to imitate the touching memories accidentally dropped from the pages of a book.
Design: Herbr Lin
Photo: Wenchiech Shan
rainy rain, 2023
rainy rain is a multifaceted brand focusing on climate, communication and circulation. Taking rain as a starting point, it explores climate and nature, connects people, things and objects, and participates in sustainable recycling. It now has a multi-functional space that includes coffee and reading.
The brand's Western characters, rainy rain, are arranged in widely spaced rows, simulating the way rain falls from the eaves of a house in everyday life.
Rain itself has no color, so the brand's colors are chosen from two states of rain. When the rain falls from the clouds, it is the blue of the sky, and when it slowly seeps into the ground, it is the brown of the soil. Blue color is sentimental, melancholic and delicate, while brown color is humble, tolerant and calm, which is also the two different personalities of rain as I understand it.
Design: Herbr Lin
Photo: Wenchiech Shan
memnon, 2023
Memnon is a bag and accessories brand. The brand name is composed by two symmetrical Western characters, two clock-like forms is designed to express it. The different forms of characters in motion are like slices of time, witnessing the dialogue between products and time.
Design: Herbr Lin
Photo: Wenchiech Shan
Huan Chao, 2024
Album design “The End of Delusion and the Last Ningbonese” for local band Huanchao from Ningbo. The river is humid and dense with water vapor. Based on the qualities of the music, we drew elegant and diffuse patterns, harmonizing the composition with the floral characters. Printed and hot-stamped silver are interspersed, and the washi paper is twisted with silver threads to simulate the shimmering light of the waves. Sealed in a box, it protects this flow and lingering.
Design: Chencheng Tong; Herbr Lin
Photo: Wenchiech Shan
Ceremorning by Random, 2024
Coffee zine designed for Ceremorning. A cup of coffee is just a few minutes of time, in the morning, in the afternoon, in our daily habits or impromptu leisure time, what we talk about when we have a cup of coffee face-to-face is where our strong interest lies, and it is also a vivid presentation of “coffee connects people”, which is a collection of chats from the past few years, rearranged to add new banter. This is a vivid presentation of “coffee connects people”, a compilation of conversations from the past few years and the addition of new ones, assembled into this book “nice to coffee you”, a lightweight medium that connects storytellers and readers.
Design: Herbr Lin
Photo: Wenchiech Shan
Chen Fang, 2024
Designed and developed a website for lacquerware artist Chen Fang. The website consists of text and artwork only, without any icons.
Design: Herbr Lin
Coding: Nero Chen
cuspdot, 2022
The poster is designed for photographer Zhang An's "Dal Segno" exhibition in cuspdot. The black one and white one corresponds to the two different periods of the exhibition: night and day. The font in the form of lines is similar to the vines recorded by Zhang An, also like the music notes of "Dal Segno", in order to accurately convey the style and characteristics of the photographer's work.
Design: Herbr Lin
Photo: Zhang An; Herbr Lin
cuspdot, 2022
In this exhibition, the artist explores and challenges the dichotomous structure of gender discourse through learning, performance, and rhetoric. The related materials of the exhibition are all printed on low-gram paper. Also, normal text and mirrored text appear alternately. The exhibition catalog should be read from the back. All the design shows the state of identity cognition of queery which cannot be discussed at present.
Design: Herbr Lin
Photo: cuspdot, Herbr Lin
cuspdot, 2024
Nature Dialogue is a duo exhibition by artists Yiwen and Filipa Tojal, featuring works from their recent discussions about nature, and presenting the similarities and differences in their thinking about nature.
The natural dialogues discuss the sun and water, which are indispensable to natural phenomena. I write with water, recording the flow and disappearance of water under the sun in a blue-tanning way, in order to express ecology and respond to nature with still words. At the same time, the coexistence of vertical and horizontal text is organized as a dialogue between the two artists, as well as a dialogue on the culture of the artist's region.
Graphic: Herbr Lin
Aritst: yiwen, Filipa Tojal
Photo: cuspdot