Graphic Designer

Neighborhood, 2023

Neighborhood Coffee is a community cafe in Hangzhou. Inspired by the vertical left row of calligraphy, the LOGO is made of handwritten Western fonts arranged vertically, giving the Western fonts an oriental character. The writing shape of the font is similar to a line, which means connection. Also, the LOGO serves as a vertical dividing line for postcards, represent the slow time from the past to connect neighbors.


Design: Herbr Lin
Photo: Wenchiech Shan; Jiebin Mi; Zhang An