Neighborhood
Re-branding
Neighborhood, 2023
Re-branding
Neighborhood, 2023
Neighborhood Coffee is a community cafe in Hangzhou. Inspired by the vertical left row of calligraphy, the LOGO is made of handwritten Western fonts arranged vertically, giving the Western fonts an oriental character. The writing shape of the font is similar to a line, which means connection. Also, the LOGO serves as a vertical dividing line for postcards, represent the slow time from the past to connect neighbors.
鄰居咖啡是杭州的一家社区咖啡馆。受书法竖式左行的启发，LOGO采用手写西文字体竖式排列而成，赋予西文字体以东方特征。字体书写形态类似线，意为连接。在明信片上作视觉分隔使用，以从前的慢书信，连接友邻。
Design: Herbr Lin
Photo: Wenchiech Shan; Jiebin Mi; Zhang An
鄰居咖啡是杭州的一家社区咖啡馆。受书法竖式左行的启发，LOGO采用手写西文字体竖式排列而成，赋予西文字体以东方特征。字体书写形态类似线，意为连接。在明信片上作视觉分隔使用，以从前的慢书信，连接友邻。
Design: Herbr Lin
Photo: Wenchiech Shan; Jiebin Mi; Zhang An
