Graphic Designer
Email herbrlin@gmail.com
Telephone +86 157 5712 6454
Instagram @herbrlin
CHA CHA, 2022
ChaCha tea house packaging design, a funky and interesting make over for the young brand located in the culture district of Hangzhou, China.
Inspired by the facade of the modern architecture of the tea house, there’s a “roof” sits on each tea pack and key character to give an obvious relation and much memorable. The layout of the sticker was inspired by the loose tea leaves, provides a random yet rational atmosphere which reflect the brand essence.
For the tea box, there’s also a specially created curvy cardboard pop out when you slide to open. On the side the die-cut window display the tea name and all those shapes are reflected the tea house’s signature wavy façade for a better recognition and unity.
Design: Tian Na; Herbr Lin (Nothing Project)
Photo: Wenchiech Shan