CHA CHA
Package Design
CHA CHA, 2022
Package Design
CHA CHA, 2022
ChaCha tea house packaging design, a funky and interesting make over for the young brand located in the culture district of Hangzhou, China.
Inspired by the facade of the modern architecture of the tea house, there’s a “roof” sits on each tea pack and key character to give an obvious relation and much memorable. The layout of the sticker was inspired by the loose tea leaves, provides a random yet rational atmosphere which reflect the brand essence.
For the tea box, there’s also a specially created curvy cardboard pop out when you slide to open. On the side the die-cut window display the tea name and all those shapes are reflected the tea house’s signature wavy façade for a better recognition and unity.
当电商式的设计思维主导主流消费市场的今天，依然有像查小文茶客厅这样的独立品牌在试图探索兼具线下实体体验与大众消费习惯的视觉模式。此次包装视觉系统升级正是基于我们对实体空间建筑特征的观察和思考进行的一次设计实践。
常规产品线的独立包装，设计了拱形的顶部结构，利用纸张折叠后通过重力自然下垂形成拱形弧度，呼应了茶客厅建筑外立面的视觉特征；平面视觉版式则是受到了茶叶冲泡瞬时散落状态的启发；顶部的“屋顶”结构预设了裁切口，折叠后形成了固定纸卷的位置，而插入放置的纸卷我们称之为“茶卷”，用以呈现关于产品的详细说明以及冲泡建议，这里采用的和纸可以通过成体系的色彩图谱对茶类产品进行视觉区分；顶部结构中同时设置了蚂蚁线，避免打开包装时的动作破坏包装的完整体验感。
礼盒包装也在统一的视觉指导下，将拱形的外立面特征引入到了抽盒拉开后的夹层纸张，更加内敛地去体现这一视觉核心；纸盒的裱纸采用了一款野陶纸，更好地体现拙朴质感；信息页与纸盒产生了一个视觉互动，将礼盒侧面开出异形窗口，纸片插入后恰巧露出产品的名称。
Design: Tian Na; Herbr Lin (Nothing Project)
Typeface: Blacker Pro; Noto Serif
Inspired by the facade of the modern architecture of the tea house, there’s a “roof” sits on each tea pack and key character to give an obvious relation and much memorable. The layout of the sticker was inspired by the loose tea leaves, provides a random yet rational atmosphere which reflect the brand essence.
For the tea box, there’s also a specially created curvy cardboard pop out when you slide to open. On the side the die-cut window display the tea name and all those shapes are reflected the tea house’s signature wavy façade for a better recognition and unity.
当电商式的设计思维主导主流消费市场的今天，依然有像查小文茶客厅这样的独立品牌在试图探索兼具线下实体体验与大众消费习惯的视觉模式。此次包装视觉系统升级正是基于我们对实体空间建筑特征的观察和思考进行的一次设计实践。
常规产品线的独立包装，设计了拱形的顶部结构，利用纸张折叠后通过重力自然下垂形成拱形弧度，呼应了茶客厅建筑外立面的视觉特征；平面视觉版式则是受到了茶叶冲泡瞬时散落状态的启发；顶部的“屋顶”结构预设了裁切口，折叠后形成了固定纸卷的位置，而插入放置的纸卷我们称之为“茶卷”，用以呈现关于产品的详细说明以及冲泡建议，这里采用的和纸可以通过成体系的色彩图谱对茶类产品进行视觉区分；顶部结构中同时设置了蚂蚁线，避免打开包装时的动作破坏包装的完整体验感。
礼盒包装也在统一的视觉指导下，将拱形的外立面特征引入到了抽盒拉开后的夹层纸张，更加内敛地去体现这一视觉核心；纸盒的裱纸采用了一款野陶纸，更好地体现拙朴质感；信息页与纸盒产生了一个视觉互动，将礼盒侧面开出异形窗口，纸片插入后恰巧露出产品的名称。
Design: Tian Na; Herbr Lin (Nothing Project)
Typeface: Blacker Pro; Noto Serif
