Graphic Designer
LUZAO

Re-branding
LUZAO, 2021

Luzao is an apron brand in Hangzhou. Different from the traditional apron, the apron made by Luzao is based on the neutral "A" shape. This geometric figure also runs through the entire visual system; the brand's "professional" and "imaginative" characteristics are also distinguished by dark green and grass green; the logotype can change, in order to adapt to different specifications and materials.

鹿造,是杭州的围裙品牌。区别于传统围裙,鹿造制作的围裙以中性的“A”字型为基础版型,这一几何图形也贯穿于整个视觉系统;品牌的“专业”和“富有想象力”两个特性,也用墨绿色和草绿色进行区分;中西文的字体组合会进行一些变化以适应不同的尺寸和媒介。

Design: Herbr Lin
Typeface: Herbr Lin; Violet Sans; Noto Sans